Blog - Insights and Innovations in XR and 3D Technologies

Explore the latest trends, case studies, and advancements in XR (Extended Reality), 3D technologies, and immersive solutions on the XR Suite blog. Stay updated with articles on how these innovations are transforming industries from real estate to retail.

Interact training for Airbus Atlantic: a day of discovery and collaboration

At LS GROUP, we are always happy to support our clients in learning and integrating the latest technologies. In this spirit, we recently...

Feb 282 min read

Real-time and offline 3D rendering: what are the differences?

Explore the key differences between real-time and pre-rendered 3D. Learn how each method suits your immersive visualization

Nov 30, 20242 min read

Press Release – LS GROUP participates to SIDO 2021

Light And Shadows participate in the SIDO 2021, the trade show dedicated to IoT, AI, XR and Robotics technologies, in Lyon and Paris!

Sep 6, 20212 min read

Press Release – LS GROUP participates to Global Industrie 2021

Light And Shadows participates to Global Industrie, 1st French industrial exhibition, from September 6th to 9th 2021.

Sep 2, 20212 min read

Press Release – LS GROUP participates with LTU to Laval Virtual 2021

LS Group welcome you to its stand A12 alongside LTU for the 23rd edition of the Laval Virtual trade fair, from 7 to 9 July 2021

Jun 21, 20212 min read

Hololens: when yesterday’s science fiction becomes today’s reality

With the Hololens, more than just a new technological gimmick, it is a new work culture that has been created and is here to stay.

Jun 15, 20214 min read

How 3D technologies can serve the real estate industry

3D technologies have quickly become useful and relevant to many sectors such as real estate, especially in the context of the pandemic.

Jun 8, 20214 min read

How will 5G impact the XR world?

In the coming years, the XR will encounter an upheaval with the advent of 5G. But how will 5G impact the XR world?

May 3, 20213 min read

3D configurator: A solution for automotive industry during a global pandemic

How can customers experience the same level of satisfaction online as in a physical car dealership? The answer: 3D configurator.

Apr 26, 20212 min read

Press Release – LS GROUP launches its new Unity plugin designed for point clouds: Stipple

Light & Shadows is proud to release its new application, based on Unity, dedicated to point cloud files: Stipple.

Apr 8, 20212 min read

XR basics #1

To better understand the XR technology, it is necessary to know some basic vocabulary frequently used by XR actors. Learn with us!

Mar 22, 20212 min read

Press Release – LS GROUP, partner of the “5G Immersive Platforms” project funded by the French government

Light & Shadows is proud to be part of the "5G Immersive Platforms" project supported by the French government

Mar 18, 20212 min read

How do sports retailers seduce their customers with VR & AR?

Sports are dynamic by nature. Therefore, it seems natural that this dynamism is reflected in the customer's shopping experience via VR & AR.

Mar 1, 20214 min read

Are VR and AR drivers for raising awareness?

Today, there are opportunities to take advantage of VR/AR to create an awareness campaign and bring positive social change.

Feb 17, 20215 min read

Will tomorrow's event sector be digital?

With agility and creativity being part of the DNA of the actors in the event sector, it is clear that digital formats have emerged.

Feb 4, 20213 min read

Luxury and 3D technology: how to mix tradition and modernity?

Luxury carries a creative heritage while technology is associated with innovation. Today it is still possible to reconcile luxury and techno

Jan 28, 20214 min read

Virtual trade shows: the future of trade exhibitions?

As levers of communication and business opportunities, virtual trade shows have become popular and are far from being new.

Jan 20, 20214 min read

Virtual showrooms: the sales tool to boost business?

Born from the meeting of the physical and the digital, virtual showrooms opens the doors of a real immersion for a better decision-making.

Jan 11, 20215 min read

How did COVID-19 act as a driver for technological adaptation?

The context of the global pandemic has brutally shaped our lives in a new way.

Jan 6, 20216 min read

The importance of product personalization in 2020

Customers are now at the core of companies’ marketing strategies. Today, a new trend is emerging: the personalization.

Nov 25, 20203 min read